How to Showcase Freelance Skills in Upwork platform
The Upwork freelance platform is a great way for freelancers to find new clients and showcase their skills. But in order to be successful on Upwork, it’s important to create an effective sales pitch. In this guide, I’ll explain everything freelancers need to know about writing a winning Upwork sales pitch to help get more clients. We’ll also discuss the best ways to approach potential clients and what to avoid when giving your Upwork sales pitch.
And finally, I’ll explain my Ice Cream Truck Rule, which sweetens your Upwork profile to make it more attractive to potential clients. So whether you’re just starting out on Upwork or you’ve been using the platform for a while, make sure to read this guide!
No doubt you already know what Upwork is. It’s a freelancing platform that connects businesses with freelancers from all over the world. Upwork offers a variety of services, including but not limited to: writing, editing, web development, design, customer service, and more.
Upwork makes it easy for businesses to find the right freelancer by posting their job online and receiving proposals from interested freelancers. Upwork also allows businesses to interview potential freelancers before making a hiring decision.
For freelancers, Upwork is a great way to find new clients and grow their business. Upwork allows freelancers to create a profile that showcases their skills and experience. Freelancers can also search for jobs that match their skillset, and then submit proposals to businesses that they are interested in working with.
There are hundreds of freelancers competing for jobs on Upwork. That’s why it’s important to have a strong sales pitch in order to be successful.
What is an Upwork Sales Pitch?You’re here, so there’s a good chance you’re a freelancer. A sales pitch is your chance to convince clients you have the skills to deliver the results they want.
The Upwork sales pitch is likely to be a freelancer’s first in-person interaction with potential clients. It’s important to make a good impression and sell yourself as the best person for the job.This is where the Ice Cream Truck Rule comes into play:
You know you want ice cream, just like potential Upwork clients know what they want. One ice cream truck operator starts talking about how ice cream will improve your life, starts explaining what ice cream is and how you make ice cream. The other ice cream truck operator displays reviews about how great his ice cream is. You know you just want some ice cream. We know which ice cream truck you’ll be going to.
The same principle works with Upwork sales pitches. For example, if you’re offering SEO services, don’t pitch how much money clients can make from an effective SEO campaign; they already know. That’s why they’re on Upwork, looking for someone to help them with SEO. Don’t tell them that amazing content will improve their Google rank; they already know. Don’t tell them an amazing web design will improve their conversion rate; they already know.
You need to focus on how you can deliver what clients need; how you can get the job done; and why you’ve been successful in the past. Talk results! Be specific about how you’ve helped other clients.
What should an Upwork sales pitch include?A strong Upwork sales pitch will include:
- A brief introduction of who you are and what you do. This introduction should be concise.
- A description of your Upwork freelance skills and experience. The description should be tailored to the specific project that you are applying for.
- The reason why you’re the best person for the job. This is your chance to sell yourself and convince the client that they should hire you.
- Your Upwork portfolio or samples of your work.
- Your Upwork rate
- A call to action. This is your opportunity to close the deal and get the client to hire you.
A strong sales pitch highlights your skillsRemember, your Upwork sales pitch is your opportunity to showcase your Upwork freelance skills and convince the client that you are the best person for the job. If your sales pitch is weak, then the client is likely to hire someone else. A strong sales pitch:
- Makes a good impression on potential clients and helps you stand out from the competition.
- Is important for getting more clients to hire freelancers. Upwork allows businesses to post their job online and receive proposals from interested freelancers. If your Upwork sales pitch is strong, then you are more likely to get the client’s attention and be hired for the job.
- Helps boost your Upwork freelancer profile ranking. Upwork uses a algorithm to rank freelancers on the platform. One of the factors that Upwork takes into consideration when ranking freelancers is the quality of their sales pitch. So, if you want to improve your Upwork freelancer profile ranking, then it’s important to have a strong sales pitch.
Why your first words are everything in a sales pitch
Your first words are crucial in a sales pitch. Clients already know what they want or they wouldn’t be checking you out.
Here are a few tips for making sure your first words are impactful:
- Start with a strong opener. This could be something like: “Are you looking for a freelance writer who can help you with your blog posts? I’m your girl!”
- Be confident. Show the client that you are confident in your Upwork skills and experience.
- Be enthusiastic. Enthusiasm is contagious, so make sure to show the client that you’re excited about the project.
- Make sure to practice your Upwork sales pitch before you give it to a potential client. This will help you make sure that you are prepared and confident when you give your sales pitch.
What are some sales pitch myths?
Let’s debunk some common sales pitch myths:
- Sales pitches are only for salespeople.FALSE! Any freelancer can benefit from a strong Upwork sales pitch.
- You only need one Upwork sales pitch.FALSE! You should tailor your Upwork sales pitch to each individual client.
- The Upwork sales pitch is the most important part of getting hired.FALSE! While a strong Upwork sales pitch is important, it’s only one part of the equation. You also need to have a strong Upwork profile and portfolio.
- You can’t improve your Upwork sales pitch.FALSE! You can always improve your Upwork sales pitch. Practice makes perfect!
How does an Upwork freelancer get client interviews?
Upwork freelancers can get client interviews by submitting proposals to businesses that they are interested in working with. When a business is interested in interviewing a freelancer, they will send them an interview request. The interview request will include the time, date, and location of the interview, as well as any other instructions that the freelancer needs to know.
Ways to building a strong Upwork proposal
A strong Upwork proposal will include:
- An attention-grabbing headline.
- A brief introduction of who you are and what you do.
- A description of your Upwork skills and experience.
- Your Upwork rate.
- Samples of your work.
- The reason why you’re the best person for the job.
How important are Upwork profiles and Upwork portfolios?
Upwork profiles and Upwork portfolios are important because they give potential clients a way to learn more about you and your Upwork skills. Your Upwork profile is like your resume, and it should include your Upwork skills, experience, and rate. Your Upwork portfolio is a collection of your best work, and it should be tailored to the specific project that you’re applying for.
Creating a strong Upwork profile
When creating your Upwork profile, make sure to:
- Include an attention-grabbing headline.
- Write a brief introduction of who you are and what you do.
- Tailor your Upwork skills and experience to the specific project.
- Include your Upwork rate.
- Include samples of your work.
Making a great Upwork portfolio
When creating your Upwork portfolio, make sure to:
- Include your best work.
- Tailor your Upwork portfolio to the specific project.
- Include a link to your Upwork profile.
Avoid these mistakes in your sales pitch
Let’s talk about some mistakes to avoid in your sales pitch:
- Don’t try to sell the client on Upwork. The client is already interested in Upwork, or they wouldn’t be interviewing you.
- Don’t be pushy. The client is in control here, and they’ll hire you when they’re ready.
- Don’t be afraid to negotiate. Upwork rates are negotiable, so make sure you get the rate that you deserve.
- Not doing your research: Make sure you know everything about the client’s business and what they’re looking for in a freelancer before giving your Upwork sales pitch.
- Being too salesy: Remember that clients are looking to hire freelancers who can get the job done, not those who can give the best sales pitch.
- Not having a strong Upwork portfolio: Make sure you have a strong Upwork portfolio that showcases your skills and experience.
- Asking for too much money: Know your worth but don’t ask for more than what the client is willing to pay.
Prioritize the clients you’re pursuing
When you’re just starting out on Upwork, it can be tempting to pursue every client that comes your way. However, this isn’t always the best strategy. It’s important to prioritize the clients that you’re pursuing so that you can focus your time and energy on those that are the best fit for you.
To help you prioritize the clients you’re pursuing, consider these factors:
- The client’s budget.
- The scope of the project.
- Your Upwork skills and experience.
- The client’s Upwork rating.
How to address potential sales objections with your sales pitch
When you’re giving your Upwork sales pitch, you may come across some objections from potential clients. It’s important to be prepared for these objections so that you can address them in a way that puts the client’s mind at ease.
Some common objections that freelancers face include:
- The client doesn’t have enough money.
- The project is too small.
- The project is too big.
- The client doesn’t have enough time.
To address these objections, you can:
- Explain why you’re the best person for the job.
- Offer a discount or flexible payment plan.
- Break the project down into smaller tasks.
- Explain how you can complete the project in a timely manner.
By being prepared to address these objections, you’ll be able to give a Upwork sales pitch that puts the client’s mind at ease and gives them confidence in your ability to complete the project.
Get more clients with a great sales pitch and using the Ice Cream Truck Rule
By following these tips, you’ll be sure to make a great Upwork sales pitch and get more clients to hire freelancers like you. And remember the Ice Cream Truck Rule! It’ll make your Upwork life more successful.